Seller Services (Full Service)

Throughout the selling process, your listing agent will serve as a reliable, straightforward advocate, who will strive to help you achieve your goals. You can count on your listing agent to:

1. Clearly explain and manage the selling process;
    
2. Help you price your property appropriately by preparing a comparative market analysis, reviewing your most recent property tax bill, and examining a current appraisal (if available);
    
3. Structure the selling process to meet YOUR needs, and accommodate YOUR schedule;
    
4. Provide you with step-by-step guidance as to how you should prepare your property for sale;
    
5. Schedule private showings requested by cooperating brokers, home inspectors, appraisers, and insurance agents;
    
6. Take high quality, digital pictures of your property;
    
7. Provide a lockbox so cooperating brokers can show your property conveniently, without compromising your family’s security;
    
8. List your property on the local MLS (which can be viewed by Realtor® members of the Metro MLS - based in Milwaukee, South Central WI MLS - based in Madison, and Northeast WI MLS - based in Appleton), wisconsinhomes.com or wihomes.com, realtor.com, thefrugalbroker.com, Google Maps for Real Estate, Yahoo Real Estate, AOL Real Estate, Trulia Real Estate Search, Zillow, and 25 additional real estate search engines;
     
9. Provide you with an attractive, customized “Listing Book”, outlining the best features of your property and the surrounding neighborhood;
    
10. Alert local buyer agents to the fact that they will earn an unusually large commission if one of their clients purchases your property (if applicable);
     
11. Install an attractive, professional yard sign (where permitted);
     
12. Host a locally and regionally advertised Open House;
     
13. Explain the benefits of purchasing an optional home warranty program at the beginning of the selling process, as opposed to the end;
     
14. Keep you upraised as to local market conditions;
     
15. Analyze buyer feedback from your private showings;
     
16. Request pre-qualification letters from prospective buyers;
     
17. Present each offer objectively, pointing out all of its pros and cons;
     
18. Review and explain all contractual provisions;
     
19. Handle all the negotiations on your behalf; protecting your best interests, and working to get you the best possible result; 
     
20. Prepare a “Seller Net Worksheet” so you know approximately how much money you’ll walk away with after closing;
     
21. Promptly deposit the buyer's earnest money into the company trust account;
     
22. Provide you with a closing checklist, so you know exactly what to do between accepted offer and closing;
     
23. Provide the cooperating broker with a closing checklist, so the buyer knows exactly what to do between accepted offer and closing;
     
24. Work with the cooperating broker to satisfy applicable contingencies on a timely basis;
     
25. Provide you with a copy of all the documents associated with your sale;
     
26. Order title insurance; and
     
27. Coordinate your closing;

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